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Tata Log Engaging and inspiring stories of Tata companies that underwent several tribulations yet demonstrated the principles which the company stands for TATAlog Log English Record keeping device Log Hindi People From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism the jewellery brand Tanishq that has transformed one of Indias largest industries and Tata Finance, which underwent several tribulations yet demonstrated the principles which Tata stands for Written by a TATA insider, TATAlog reveals the DNA of every TATA enterprisea combination of the virtues of being pioneering, purposive, principled and not perfect, along with tremendous human effort


10 thoughts on “Tata Log

  1. says:

    Got to learn some inspiring business casesNice read


  2. says:

    A simple and lucid account of the triumphs, trials and tribulations of the pioneering Organization we call the TATA This reads just like one of those logs of Captain Kirk in Star Trek, except for the fact that thisEnterpriseTATA is very much on Earth, yet its heart is set on the stars.An Organization boasting of many firsts in various sectors, we get to know what happens behind the scenes, the inherent philosophy which this Organization adheres to inTata LogThese people had the balls A simple and lucid account of the triumphs, trials and tribulations of the pioneering Organization we call the TATA This reads just like one of those logs of Captain Kirk in Star Trek, except for the fact that thisEnterpriseTATA is very much on Earth, yet its heart is set on the stars.An Organization boasting of many firsts in various sectors, we get to know what happens behind the scenes, the inherent philosophy which this Organization adheres to inTata LogThese people had the balls to go out in uncharted terrain, face the heat and set the stage on fireTATA truly is an inspiration.So, don t say Goodbye, say TATA


  3. says:

    I have always wanted to read success stories fro the vast conglomerate TATA This book amply fits into those collections of sucess stories from TATA, India s corporate with a heart This is one organisation which you will admireafter reading this book.It tells you the story of India s first indegeniously manufactured Car Indica, India s fastest supercomputer EKA, about TATA steel winning the prestigious Deming Prize, which is again the first steel company outside of Japan to win so.This b I have always wanted to read success stories fro the vast conglomerate TATA This book amply fits into those collections of sucess stories from TATA, India s corporate with a heart This is one organisation which you will admireafter reading this book.It tells you the story of India s first indegeniously manufactured Car Indica, India s fastest supercomputer EKA, about TATA steel winning the prestigious Deming Prize, which is again the first steel company outside of Japan to win so.This book is easily digestible and will make you realise the importance of TATA for India s prosperity and pride in the world.Enjoy reading


  4. says:

    TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights From Tata Indica, the first completely Indian car to the jewellery brand Tanishq and Tata Finance, which survived several tribulations,TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise a combination of being pioneering, p TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights From Tata Indica, the first completely Indian car to the jewellery brand Tanishq and Tata Finance, which survived several tribulations,TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise a combination of being pioneering, purposive, principled and not perfect An insider, Bhat chose to write about stories from Ratan Tata s tenure and as it happens, they re being printed just as that tenancy is coming to an endThis is one of the lovely non fiction books that I have read which talks nationalism in true business terms.The pride of our nation indeed.In some places the story telling was too droning and too conceited self but overall, it s a decent read I have learnt so much about the TATA group now


  5. says:

    Over an enduring legacy spanning a phenomenal 150 odd years, the TATA Group has come to symbolize the tenets of integrity, intensity and indispensability With an uncompromising bent of mind in so far as the sphere of business ethics is concerned, this conglomerate has transformed itself from a fledgling textile manufacturer into a virtual pride of India a crown jewel whose Mantra is diversity and motto quality.In this refreshing work, Harish Bhat, an insider shares his perceptions regarding Over an enduring legacy spanning a phenomenal 150 odd years, the TATA Group has come to symbolize the tenets of integrity, intensity and indispensability With an uncompromising bent of mind in so far as the sphere of business ethics is concerned, this conglomerate has transformed itself from a fledgling textile manufacturer into a virtual pride of India a crown jewel whose Mantra is diversity and motto quality.In this refreshing work, Harish Bhat, an insider shares his perceptions regarding the various factors that motivate and drive business at TATAs Selecting eight stories of inspiration, the author attempts to unravel the TATA Way of Life , a path defined by honesty and paved with innovative ingenuity The tackling of the shambolic Corporate Governance fiasco at Tata Finance, the endeavours of TATA Motors to bring out the Indica as the first indigenous India made car the unrelenting determination of TATA Steel to bag the prestigious Deming Award for Quality the audacious yet ruthlessly focused bid of TATA Global Beverages to acquire Tetley Tea, the fascinating Second Career Internship Programme SCIP for women taking a break from their career, TATA s ambitious foray into birthing India s first super computer EKA , and the empowerment of Okhamandal s villagers from forced farming to exquisite handicraft artisans, courtesy the TATA Chemicals Society for Rural Development TCSRD , all capture the core of the TATA ethos and vividly demonstrate the credo underlying their business.This behemoth with a presence from salt to steel is not just India s most visible architecture of economic growth, it is in fact a benchmark and a gold standard for conducting business with an undying commitment to quality, credibility and society TATA LOG A peoples adventure of aspiration


  6. says:

    Tata Group is one of the largest conglomerate in India Its businesses range from beverages, retails, jewelries, steel producers, chemicals, automotive to IT services It also had acquired global brands such as Jaguar, Land Rover and Tetley tea Tata Group can maintain its success forthan 150 years thanks to its Tata Way Tata Way marks out four distinguished characteristic of the company Pioneering, Purposive, Principled, and not Perfect.The book explains in short but detailed manners ab Tata Group is one of the largest conglomerate in India Its businesses range from beverages, retails, jewelries, steel producers, chemicals, automotive to IT services It also had acquired global brands such as Jaguar, Land Rover and Tetley tea Tata Group can maintain its success forthan 150 years thanks to its Tata Way Tata Way marks out four distinguished characteristic of the company Pioneering, Purposive, Principled, and not Perfect.The book explains in short but detailed manners about ten events that show how Tata Way shaped the company s action and plan Below is the summary of some events.1 Tata Indica, the very first Indian carIn 1993, Tata Motors, which has been successful as trucks and commercial vehicles maker, decided to venture into making cars With support and commitment from Tata Group, Tata Motors was able to make Tata Indica, the first Indian car, sporting futuristic design and ample space room to accommodate larger size of typical Indian family Although it is design in Italy, the whole components are sourced locally and the manufacturing process is also in India This opens up future opportunities for other cars components supplier and car makers.2 Second Career Internship ProgramIn India, only 22% of female graduates enter the workforce Then, only 52% of the women in junior positions ever make it to middle management While some is due to gender discrimination, there is another reasons women drop out from workforce and never come back, mostly due to family commitments In 2008, Tata Group decided to launch Second Career Internship Program SCIP SCIP aims to welcome back talented women who drop out from workforce With flexible work schedule and carefully crafted internship program, SCIP give these women confidence and necessary skills to ease back to workforce after a long break


  7. says:

    Of all the stories, the tales of Tanishq,Tata SCIP and their acquisition of Tetley stayed with me.In the story of Tanishq it is inspiring to understand how the people involved have turned it into the brand that it is today despite its slow start in the market during its inception It highlighted impact and necessity of strong brand management to make things work.Tata SCIP hightlights the group s efforts in trying to give it back to society It brought up some alarming numbers of how only 22% of Of all the stories, the tales of Tanishq,Tata SCIP and their acquisition of Tetley stayed with me.In the story of Tanishq it is inspiring to understand how the people involved have turned it into the brand that it is today despite its slow start in the market during its inception It highlighted impact and necessity of strong brand management to make things work.Tata SCIP hightlights the group s efforts in trying to give it back to society It brought up some alarming numbers of how only 22% of the women graduated every got into work force in India and how the numbers dwindle even further by the time it reaches the level of Mid Level management The numbers might be a bit dated by it draws our attention to how much work needs to be done in this case.Tata s Tetleys acquisition was probably one of the biggest ever global acquisitions by an Indian company The story details the efforts and the commitment showcased by everyone involved to make it successful.The rest of the stories somehow could not hold my interest on the wh.ole Tata s first car was interesting in parts though


  8. says:

    First hand account of all things TATA by a TATA insider You can t ask forThe book lets you into why the Tata Group is the way it is and its operating ethos The best part is that its not a TATA is Great book It doesn t shy away from pointing out some of the short comings and also accounts things that didn t go well Its an account of 8 of the defining stories related to The Tata Group which give you a glipmse into the TATA WAY And in the intial pages when you read that the Tata Way i First hand account of all things TATA by a TATA insider You can t ask forThe book lets you into why the Tata Group is the way it is and its operating ethos The best part is that its not a TATA is Great book It doesn t shy away from pointing out some of the short comings and also accounts things that didn t go well Its an account of 8 of the defining stories related to The Tata Group which give you a glipmse into the TATA WAY And in the intial pages when you read that the Tata Way is Pioneering, Purposive, Principled and Not Perfect, you get start trusting that you re going to get an honest account and Harish Bhatt doesn t let you down


  9. says:

    To judge the truthfulness of this book, would be a daunting task because one could never know the real truth behind the 8 absolutely fantastic tales from the company that is respected in India for its vision in the future The 8 stories, described in the book tell the story of why Tata is so well respected, doesn t only tell us the good pioneering stories but tells us what Tata did in it s own Tata way to make these ideas a successful ones and what it does to keep the respect it has in the eye o To judge the truthfulness of this book, would be a daunting task because one could never know the real truth behind the 8 absolutely fantastic tales from the company that is respected in India for its vision in the future The 8 stories, described in the book tell the story of why Tata is so well respected, doesn t only tell us the good pioneering stories but tells us what Tata did in it s own Tata way to make these ideas a successful ones and what it does to keep the respect it has in the eye of the public All in all, good read can be finished in a few sittings


  10. says:

    A glance at some of the stories from the biggest corporate house in India The account serves the stories with an extra slice of humility, and overdoes it so very often that you start suspecting whether it was this humility that holding back TATA for all those years.The thing you get it that general management practices in India still have a long way to go esp in Quality control and Productivity given that TATA pretty much defines the upper limit.


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