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UP and to the RIGHT UP and to the RIGHT is the first book written to guide technology marketers and executives in their journey to the Leaders uadrant Written by industry insider Richard Stiennon this is reuired reading for anyone responsible for leading and growing a technology firm Topics explained in depth include Leveraging Social Media the Influence Pyramid the creation of Magic uadrants responding to the M uestionnaire the analyst day the analyst inuiry and the analyst briefing Each chapter is informed with the author's personal experience both as an analyst and as a marketer at a major IT vendor It contains the first ever publication of the author's guerrilla techniues for influencing analysts

  • Paperback
  • 188 pages
  • UP and to the RIGHT
  • Richard Stiennon
  • English
  • 09 April 2016
  • 9780985460709

1 thoughts on “UP and to the RIGHT

  1. says:

    Still the only book dedicated to the Gartner Magic uadrant Chock full of actionable how to advise A must read for VCs startups and mature tech companies

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