Executive Finance and Strategy: How to Understand and Use

Executive Finance and Strategy: How to Understand and Use Financial Information to Set Strategic Goals Executive Finance and Strategy works on the premise that financial models can clearly demonstrate where a particular strategy might lead It enables executives to evaluate past accounts and statements in order to respond to recent company history, explains how company law and ethics underpin financial statements and clarifies the responsibilities of a senior manager or director Written for those responsible for driving growth and direction of the organization, it teaches how decisions impact the financial health of the company By using finance as a record keeper and predictor of success, this book helps quantify strategy to gain support from colleagues and take the right actions to ensure sustainable growth

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