Yuva India: Consumption and Lifestyle Choices of a Young


  • Kindle Edition
  • 192 pages
  • Yuva India: Consumption and Lifestyle Choices of a Young India
  • Ray Titus
  • 22 May 2017

Leave a Reply

Your email address will not be published. Required fields are marked *

Yuva India: Consumption and Lifestyle Choices of a Young IndiaYoung India as we call it and Yuva India as the author calls it is surely something that we all want to knowabout for they not less than any mystery novel They have a certain air of attitude around them making us feel like lesser mortals but as the author has rightly pointed out the reason behind it is this generation doesn t have the fear the previous generations carried with them about what to do, how to do and the people pleasing mentality is absolutely missing All that they want to d Young India as we call it and Yuva India as the author calls it is surely something that we all want to knowabout for they not less than any mystery novel They have a certain air of attitude around them making us feel like lesser mortals but as the author has rightly pointed out the reason behind it is this generation doesn t have the fear the previous generations carried with them about what to do, how to do and the people pleasing mentality is absolutely missing All that they want to do is be happy themselves and that is what they strive for life long They are less accommodating, less giving it, letting go or pretending and that according to me is a good sign It means they have realized that life is meant to be lived without any regrets, I feel they have taken the revolution of YOLO You Only Live Once a tad too seriously Readhere Yuva India takes a deep dive into the lives of India s young men and women In unravelling what makes them tick, the book uncovers the phenomenon of attitudinal convergence that is rapidly growing across youth cohorts in India Tracing its origin to the arrival of and exposure to a composite culture , the research behind convergence zeroes in on how a young India is defining itself using new age sensibilitiesDrawing on insights collected over a decade, Ray documents and analyses how young men and women in India approach issues of identity, image, sexuality, spirituality, personal relevance, social connections and community, and professional pursuits In a one of a kind analysis, using comprehensive data from across the nation, Ray scrutinizes young India s psyche to make sense of their aspirationsFilled with numerous first person accounts and brand stories, Yuva India provides an insightful understanding of India s most valuable asset, its youth population The present and the future of India s young, it reveals, will be invaluable not just for business and brand managers, but also for all those who wish to engage with them A must read for everyone who thinks India needs a makeover, especially our youth, bureaucrats and technocrats This book gives an insight into the dormant super power which can be used to shape India and also kept us well informed about the brighter side our Yuva Good job Mr Titus Initially I was reluctant on picking up this book to read, but I m very grateful that I read it The author s opinion very much resonates with my own opinion and it gave me a big affirmation It talks about The hybrid culture Indian and WesternThe feeling of youth of giving back to the societyThe Entrepreneurship cultureSocial life of India Youth Online and OfflineThough it doesn t give a very in depth analysis of how it all begins But it s a Nice Mirror to what s happening in reality.A smal Initially I was reluctant on picking up this book to read, but I m very grateful that I read it The author s opinion very much resonates with my own opinion and it gave me a big affirmation It talks about The hybrid culture Indian and WesternThe feeling of youth of giving back to the societyThe Entrepreneurship cultureSocial life of India Youth Online and OfflineThough it doesn t give a very in depth analysis of how it all begins But it s a Nice Mirror to what s happening in reality.A small and quick read and will help you reflect on yourself


About the Author: Ray Titus

Is a well known author, some of his books are a fascination for readers like in the Yuva India: Consumption and Lifestyle Choices of a Young India book, this is one of the most wanted Ray Titus author readers around the world.