We are like that only: Understanding the Logic of Consumer


We are like that only: Understanding the Logic of Consumer India We Are Like That Only Understanding the Logic of Consumer India by Rama Bijapurkar is a highly analytical book about the Indian market, written by Rama Bijapurkar The book deals with the structure of the Indian consumers, the reason behind why the Indian market is like that only and what it takes to stay in the market Thousands of International brands have come to the Indian market in a hope to find a billion plus market However, they have been faced by consumers who bargain for anything and everything This market goes against the conventional perceptions of an emerging market This leaves the seller with various questions about the Indian market The answers to these questions can be found in this book The book sheds light on the twelve key facets of the Indian consumer It clearly explains the total earning of the Indians, and everything else about their consumption choice, quantity, rate, and things that dictate their choices Written with a powerful language, it presents sure shot strategies to approach the Indian markets and the Indian consumers This book helps the reader understand the market in a better wayRama Bijapurkar is a famous and one of the most respected leaders of market strategy and Indian consumer behavior She completed her MBA from IIM Ahmedabad and works as an Indian management and market research consultant Her motto is to bring market focus to business strategy With the same goal, she works with leading Indian and global companies to provide guidance for developing their business market strategies Her other famous books include, Customer in the Boardroom Crafting Customer Based Business Strategy, and Winning in the Indian Market Understanding the Transformation of Consumer India Excellent commentary on mindset habit of Indian consumer.Very detailed authentic analysis with examples.An eye opener for companies as how to modify their strategy to lure the Indian consumer Excellent commentary on mindset habit of Indian consumer.Very detailed authentic analysis with examples.An eye opener for companies as how to modify their strategy to lure the Indian consumer The writer and editor of the books forgot one fundamental of writing Do not repeat yourself over and over and over again This 300 page book contains material worth hardly 70 pages I wonder, what Penguin was thinking while publishing it. Phewfinally I could complete it than a month it has beenwellI couldn t readthan 30 pages in a searing ever as I found it very boringas in most of the book Rama kept on saying the same thing again and againIndia is this as well as thatwe are not uniformmany layersthis as well as thatwell if u are not from India it might amuse uthat also for a whilebut it was too much I will give it to the book that at points I did find it insightfulthe author kno Phewfinally I could complete it than a month it has beenwellI couldn t readthan 30 pages in a searing ever as I found it very boringas in most of the book Rama kept on saying the same thing again and againIndia is this as well as thatwe are not uniformmany layersthis as well as thatwell if u are not from India it might amuse uthat also for a whilebut it was too much I will give it to the book that at points I did find it insightfulthe author knows the Indian consumer well but the book could have been written in a concise and interesting way Good book around how Indian customers think Enough examples from market studies published data Unnecessary repetitions to make the book thicker and irritate readers Good book around how Indian customers think Enough examples from market studies published data Unnecessary repetitions to make the book thicker and irritate readers

  • Paperback
  • 312 pages
  • We are like that only: Understanding the Logic of Consumer India
  • Rama Bijapurkar
  • English
  • 16 November 2019
  • 0143065971

About the Author: Rama Bijapurkar

Rama Bijapurkar is one of India s most respected thought leaders on market strategy and consumer related issues in India She is also a keen commentator on social and cultural changes in the evolving liberalizing India She has her own market strategy consulting practice and works with an impressive list of Indian and global companies, guiding the development of their business market strategies She describes her mission as bringing market focus to business strategy.Rama serves as an independent director on the boards of Infosys Technologies, CRISIL, Axis Bank, Godrej Consumer Products, Give Foundation a not for profit company and Mahindra Holidays Resorts India Ltd.An alumna of the Indian Institute of Management, Ahmedabad, Rama continues to be involved with her alma mater where she is a Visiting Faculty and also serves on the Board of Governors.Rama s work experience has been in market research and strategy consulting and includes leadership positions with McKinsey Company, MARG now AC Nielsen India , and full time consulting with Hindustan Lever now Hindustan Unilever India.


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