Advanced Customer Analytics: Targeting, Valuing,


Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques Providing a clear guide to the specific analytical challenges faced by the retail sector, Advanced Customer Analytics covers the nature and scale of data obtained in transactions, relative proximity to the consumer, and the need to monitor customer behavior across multiple channels The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modeling and discount strategies, as well as targeted marketing and loyalty design It also covers regression and factor analysis using ordinary regression to estimate demand and value marcomm using poisson regression to explain number of transactions or number of purchases using survival analysis to determine when customers will buy general segmentation algorithms using survival and tobit analysis to determine customer lifetime value using structural equation modeling to determine customer loyalty using perceptual mapping to find out how customers view brands Author Mike Grigsby addresses the complexities of customer analytics and offers conceptual support to steer retail marketers towards making the right choices for data analysis

  • Paperback
  • 264 pages
  • Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques
  • Mike Grigsby
  • 21 June 2017
  • 0749477156

About the Author: Mike Grigsby

Is a well known author, some of his books are a fascination for readers like in the Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques book, this is one of the most wanted Mike Grigsby author readers around the world.



10 thoughts on “Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

  1. says:

    This is a fairly specialised book, seeking to provide a clear guide to the customer analytical challenges that are faced by retail companies who may wish to target, segment and exploit their customer base.It seems to achieve what it sets out to do, providing an informative, authoritative and quite accessible guide in the process The area is quite complex, changing and challenging, so anything that can help marshal one s thoughts and guide through this area can be very appreciated If you are no This is a fairly specialised book, seeking to provide a clear guide to the customer analytical challenges that are faced by retail companies who may wish to target, segment and exploit their customer base.It seems to achieve what it sets out to do, providing an informative, authoritative and quite accessible guide in the process The area is quite complex, changing and challenging, so anything that can help marshal one s thoughts and guide through this area can be very appreciated If you are not already looking into customer analytics, it can possibly inspire you into considering this for your company s operations too.Despite it being a fairly complex subject with so many variables and areas of consideration, the author has done a good job in making this fairly readable, understandable and modular It is not dumbed down and delivers key information in a format you can consume at your own pace Looking through the book, it was good that the author took up many matters such as how unique data can be and how it may be used, assuming that there is demand now as well as considering what future demand may be The definition of a retailer is kept very tight so that Apple is still a manufacturer despite having retail stores and an online presence as, to quote the wonderful phrase used by the author, it does not waltz the double edged dance of the cost of supply and factor inputs that traditional retailers tango with Warning If mathematics can make your head spin, you may need to prepare for a shock or two or drag in a colleague It got very figures heavy without warning It might have been nice to have a littlehand holding and explanation around the figures for those who areof a words person.A thought provoking book that may help you see the wood between the trees Autamme.com

Leave a Reply

Your email address will not be published. Required fields are marked *